Nadezhda Ustinova RBTH
Series a few female child and her furry friend transcends borders
"Antartica is perhaps the sole place we do not air," says Dmitry Loveiko, director of Animaccord Animation Studio. "Even viewers in North Africa know us."
This claim from the co-producer of the favored TV series are often trusted: The episode Masha + Kasha (Masha and therefore the Porridge) was viewed 1.5 billion times on YouTube, and branded merchandise supported the series are often found in toy stores round the world.
Source: Alexandra Mudrats / TASS
Single focus
Animaccord studio was established in 2008 specifically for the Masha and therefore the Bear project.
According to Loveiko, "it wasn't clear whether the project would achieve success or not," but the creators already had eight scripts and therefore the entire series project. Fortunately, investors were willing to attend for the projected five years before reaching break-even.
"For licensing activities and development of the brand, it had been better to possess the whole production of Masha under our control," says Loveiko.
Initially, the creators didn't plan that this is able to be a full production cycle studio; two Russian animation studios offered to require on all the technical aspects of the assembly . However, six months after the launch, the authors realized that, though good, this wasn't the simplest basis for producing the series.
Source: Alexandra Mudrats / TASS, AP
Therefore, they decided to line up their own studio. The depression of 2008 even helped – many studios closed, and Masha and therefore the Bear was ready to recruit a highly professional team.
"We understood that there have been tons of animated series, especially within the West and in Asia," Loveiko says.
100
employees
at the studio work on several episodes at an equivalent time
3
months
is the time it takes to form one episode
In order to not appear as if anyone else within the market, the creators decided that the cartoon's trademark should be top quality , highly detailed 3D animation. They benchmarked the series against the standard of hit 3D animated movies like those produced by Pixar and DreamWorks.
Masha's character
Masha was supported a true person
"The idea for the series came from the very fact that we wanted to point out the connection of adults and youngsters not in didactic, but during a comic form
Masha was supported a true person, he says. within the 1990s, the project's artistic director, Oleg Kuzovkin, was on holiday when he saw a touch girl on the beach.
The child was so ingenuous and open that she could easily walk up to a stranger and play chess with him or devour his flippers and go swimming. However, after a couple of days, the vacationers began to cover from the girl – she was too active and intrusive.
The creators take storylines for episodes from their personal life. "Most folks have children," says Chervyatsov. "Even the animators copy the behavior of their own or friends' children, a bit like the scriptwriters do."
International success
The creators attribute the series' popularity in 22 countries to its universal image.
"I think that in any country, children under the age of 5 aren't much different," Chervyatsov says, with amusing . the very fact that the show has no long dialogues also contributes to its success. With a stress on action instead of dialogue, the cartoons are closer to the format of a silent film, where everything is obvious without words, Chervyatsov added.
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